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Every sales professional knows that the key to generating more sales opportunities is building and maintaining relationships. But did you know that your most valuable sales contacts are actually the ones who change jobs?

That’s right, and according to our latest data, 30% of the contacts in your CRM will change jobs over a 12 month period. That means that if you’re not monitoring these changes, you’re missing out on a huge opportunity to generate more sales.

As the old saying goes, “time is money.” manually checking the employment status of your CRM contacts is a time-consuming process that could be better spent on other tasks. Additionally, if you’re not regularly checking for job changes, you could miss key opportunities to engage with your contacts at their new companies.

Monitoring employment changes among your CRM contacts doesn’t have to be a daunting task. By utilizing Key Contacts, an automated system, you can easily keep track of who’s changed jobs and immediately take advantage of any new opportunities that arise.

 

How to Monitor Changes in Employment Among Your Contacts

The Key Contacts system automatically monitors changes in employment among the contacts in your CRM.  This tool will scan several public sources like LinkedIn and Twitter for job changes among your contacts, and then update you accordingly.

Once you have our automated system in place, you can start monitoring for sales opportunities by keeping an eye on three key groups of contacts:

1) Sales pipeline
2) Current customers
3) Power users of your product

These groups of contacts are most likely to be aware of your products and able to make an introduction to the right contacts at their new company. By monitoring job changes among these groups, you stand to increase sales and reduce churn.

Don’t miss out on your best opportunity for generating more sales this year – get a system in place that automatically monitors changes in employment among your contacts. With this system in place, you’ll be able to quickly identify new opportunities and keep your pipeline full.

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