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warm leads from trigger events

 

A “warm lead” is a term used in business to describe a potential customer who has already been engaged with your product or service in some way. In other words, a warm lead is someone who is already familiar with your brand and what you have to offer.

When it comes to sales, there is nothing more important than generating leads. And of those sales leads, the warmest and most qualified are the ones that you want to focus your attention on. These are the types of leads that will move through the sales process with the shortest sales cycle.

There are a number sales prospecting tips, techniques and strategies to generate warm leads, but one strategy that is often overlooked is tracking employment changes in your customer base and personal network. By monitoring these changes, you can be one of the first to reach out to someone who has recently left their current position and may be in need of your product or service.

 

What are the Benefits of Working with Warm Leads?

There are several benefits of working with warm leads, including:

Higher conversion rates:

Because warm leads have already shown interest in your product or service, they’re highly qualified leads and are more likely to convert into paying customers than cold leads.

Reduced marketing costs:

It costs much less to market to warm leads than it does to market to cold leads. This is because you’ve already established a relationship with these sales leads and they’re familiar with and interested in your brand.

Increased customer loyalty:

Customers who were nurtured through the sales funnel are more likely to be loyal to your brand and become a repeat customer.

Improved close rates:

When the sales team follows up with warm leads, they see an improved close rate (the percentage of deals that are won). In fact, companies that nurture their leads see as much as a 50% higher close rate in their sales process than companies that don’t nurture their leads.

How To Use Employment Changes As A Warm Lead Generation Strategy

For example, let’s say you own a company that provides HR consulting services. If you were to track the employment changes in your network, you might notice that one of your friends has recently left their job as an HR manager at a large corporation. This would be an ideal time to reach out over the phone and offer your services as they transition into their new role.

Not only will this person appreciate the fact that you were thinking of them during this time of transition, but they are also much more likely to use your services since they are already familiar with your brand.

So, how do you go about tracking employment changes in your network?

Here are a few tips:

– Check LinkedIn regularly for updates on people in your network. You can also set up LinkedIn alerts so that you are notified whenever someone in your network changes jobs.

– Stay up-to-date on news in your industry by subscribing to relevant trade publications or following relevant hashtags on social media.

– Keep an eye on job postings in your field to see if any positions have been recently filled or created. This can give you a good indication of which companies are making changes within their organization.

– Ask people in your network directly if they know of anyone who has recently changed jobs or is looking for a new opportunity. People are usually happy to help out when they can, and this is a great way to get leads without having to do all the legwork yourself.

The challenge with these methods is that it is very manual and time consuming.

Recent data suggests that approximately 30% of the people in your CRM and personal network are going to change jobs in the next 12 months. While you might be able to catch some changes using these manual methods, you won’t be able to catch them all.

By getting an automated system in place that automatically monitors changes in employment among key contacts, you can focus your time and energy on other areas of your business while still generating new sales opportunities from warm and hot leads who have previously expressed interest.

 

Automating the Process with Key Contacts

Key Contacts is a tool that automatically tracks employment change trigger events. With Key Contacts, you never miss an important update in your network. When someone in your network changes jobs or companies, we’ll notify you right away so you can take action. This way, you’ll never miss when an important decision maker in your network makes a move.

Here’s how it works:

1) You sign up for an account and connect your data of the contacts you want to monitor. This could be a simple google sheet or your CRM system like Hubspot or Salesforce.

2) Key Contacts crawls LinkedIn for data about your key contacts you want to monitor for job and employment changes.

3) Key Contacts searches the web for recent news about those connections employment information.

4) Key Contacts sends you hot leads notification whenever there’s a change of employment of those contacts.

Key Contacts ensures that you never miss an important update in your network so you can take action immediately when an important decision maker moves on to another company.

Warm leads are essential for any business that wants to close more sales and grow its revenue. Tracking employment changes in your customer base and personal network is an excellent way to generate warm leads for your business. Not only will this strategy help you build relationships with potential customers, but it will also save you time and resources that would otherwise be spent on cold lead generation strategies. So don’t wait – start tracking employment changes, conducting market research, and engaging with potential customers today!

 

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