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What is Intent Data

Decision-makers are most often on the move in January more than any other month during the calendar year. According to internal data from LinkedIn, they have observed that decision-makers in North America are 65% more likely to change jobs in January compared to any other month. This trend is significant, as it translates to approximately 15% of yearly job changes occurring in January.

But why is this the case? One possible explanation is that the end of the year is a time for reflection and reevaluation, and allows individuals to take time to interview for new roles. Additionally, our internal research has shown that job applications tend to peak in the late fall, leading to a surge in new hires in January. It’s likely that the decision to move to a new job was made months in advance, and the job search may have begun earlier as well.

These changes present a major sales pipeline generation opportunity for businesses to capitalize on. In fact, old customers are 3x more likely to repurchase your product or service than a cold lead. This is because old customers are already familiar with your product or service and have likely had a positive experience with it in the past. They are more likely to trust your brand and feel comfortable making a repeat purchase. This makes them an invaluable asset to your business and should be nurtured and incentivized to ensure they keep coming back.

It’s widely known that decision makers often make the most decisions in their first 100 days in a new job, such as choosing new tools and vendors to purchase. This means that director level decision makers changing jobs in January can lead to massive sales pipeline growth during the first quarter of the year for the sales team to generate some of the fastest and biggest sales opportunities of the entire calendar year.

So, what does this mean for you? If you have a strong relationship with a decision-maker who has moved to a new company, you may have an opportunity with a warm lead to expand your business to a new account through that existing contact or through an introduction that contact can make on your behalf. It’s important to be proactive in maintaining your relationships and keeping up to date with any changes or updates within your professional networks and clients’ organizations

As a Key Contacts user, you can save leads and receive automated email updates on key events for your leads and contacts in your network, ensuring that you never have to spend time manually tracking these changes and more importantly that you never miss a job change among the contacts in your network again.

To learn more about the impact of decision-maker job changes, make sure to check out our blog on the topic. It’s never too late to take steps to ensure your success, and by staying informed and proactive in building and maintaining your relationships, you can maximize the opportunity to create new sales opportunities through decision-maker job changes.

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